Flexible Times Newsletter — Spring Issue 4

Dear Stretch to Win Family,

Welcome to our Spring issue!

Here’s a quick summary of what’s new and described in more detail within this issue:

• A brand-new website of ours will be launched in about a month

• Fascial Stretch Therapy will be rebranded to Frederick Stretch Therapy™

• New workshop open to ALL LEVELS includes FST Refresher, new modifications and business coaching.

• Quantum Healing is here and more…

We bring this issue to you with our hearts filled with the energy, joy, and hope that Spring’s renewal always brings when living one’s life purpose.

Warmly,
Ann and Chris Frederick
Directors of Stretch to Win^® 

Stretch to Win NEW Website

• Completely new colorful design and graphics with lots of new videos that explain who STW is and why we are the gold standard for education and training in the stretch industry.
  
  
• We created a new pathway on the site for those who are interested in receiving a FST session from you and another path for those interested in getting our training.
  
  
• We describe what the FST Practitioner is and why FST is different than other stretching. Your comprehensive and extensive live training to become certified with us explains why you stand apart from the rest.
  
  
• We show the world who YOU are, as representative of the many extraordinary testimonials sprinkled throughout the website.
  
  
• The Directory to find FST Practitioners has been redesigned with much improved search functions and a long-awaited map!
  
  
• You will be able to leave questions and comments on a new interactive blog hosted by Chris.
  
  
• Your online recertifications for 2022 have been priced at $179 and extended to 2 years! (Any recertifications taken in 2021 at no charge will need to be paid for and completed in 2022 to remain current.)
  
  

New FST™ Branding

Another exciting change for Spring- We are elated to announce the rebranding of Fascial Stretch Therapy to Frederick Stretch Therapy. This will be a gradual rebranding that will occur throughout the rest of 2022. Frederick Stretch Therapy™ will replace Fascial Stretch Therapy on the new website. The use of this new brand name now is required to complete our application for a federal trademark thereby eventually becoming Frederick Stretch Therapy®.

To help make this transition as smooth as possible and with the least disruption, we will be releasing new educational and branding material – short videos, infographics, and new logos – to you and the public so all will be properly informed of the change. By the end of this year, we will require all currently certified practitioners to use the new name wherever it appears in the act of conducting business. Of course, the acronym FST will still remain the same.

This change will solve several branding challenges that most of us have experienced like:

• • The current logo that you are licensed to use – Stretch to Win® Fascial Stretch Therapy - is owned by us and is federally trademarked. However, this term is quite long, so most of you and clients use the acronym FST.
    
    
  • Despite our best efforts, Fascial Stretch Therapy (and FST) could not be federally trademarked. This is because the nature of the words have been determined to be descriptive and cannot be owned.
    
    
  • Added to this challenge is the lack of ownership of the word ‘fascia’, so many different terms like ‘fascial stretching’ are increasingly being used. The result is confusion in the marketplace about whether that is the same as FST or not.
    
    
  • A number of people have misunderstood that FST involves stretching the face.

We've finally decided to rebrand to solve any confusion and to further clarify who we are and what we do that is unique.

Quantum Healing and the Heart

This is the 3^rd webinar in our series of Healing the Heart with Ann and Chris Frederick that is coming on May 5^th, 2022 at 6pm-7pm MST. In this interactive event, we will discuss the following with you and the FST Family:

• Definition of quantum healing.
  
  
• Why practicing FST at a superficial level is just technique; at the deepest levels, FST is quantum healing.
  
  
• Science and spirit are merging, fostering quantum healing as the new paradigm.
  
  
• How STW will merge quantum healing with FST.

We really hope that you will join us and participate with a community of like-hearted and spirited colleagues that together will create the future of quantum healing with FST. Look for an emailed invitation and announcements on social media.